Design 1.0, 2.0, 3.0

Fairly good article on transformation design and diagram of design's progression here. 

"Design 1.0 as traditional graphic and industrial design, design as making.

Design 2.0 as design as value creation (including service design, holistic product innovation, multi-channel, and user experience), design as integrating.

The perspective called Design 3.0 requires a social, inclusive design process. A multidisciplinary design approach that reimagines systems and takes leadership toward change in social and organizational structures and systems. Design as transforming."

"The leap to Design 3 is not intuitive or simple. It requires the discipline of innovation process. Shifting the target of design from a print or material artifact (D1.0) to a systemic product or service (D2.0) may not require a huge change in design practices, but represents a shift in artifact complexity and knowledge sharing."